Resumé

Professional Summary

Dynamic music industry professional with expertise in growth marketing and a strong network of industry connections. Proven track record in developing creative content, optimizing strategies, and leveraging data analytics to drive impactful campaigns. Skilled in collaborating with artists, media, and brands to create meaningful promotions that enhance artist visibility and audience engagement. Passionate about fostering connections between artists and fans through innovative marketing solutions.

Experience 

DistroKid, New York, NY
Growth Marketing Associate
September 2024 - Present

  • Developed and executed marketing strategies that increased brand awareness and engagement across key channels, including social media, artist and influencer partnerships, and affiliate marketing.

  • Managed and optimized creator and affiliate marketing campaigns, driving measurable growth in user acquisition and retention.

  • Built and maintained relationships with artists, influencers, media personalities, and brands, cultivating cross-promotional opportunities to expand reach.

  • Analyzed user data and campaign performance, using insights to continually refine strategies and improve results.

  • Created content for artists, including visuals, video assets, and social media campaigns, contributing to successful promotional efforts.

DistroKid, New York, NY
Artist Relations Specialist
February 2023 - September 2024

  • Provided exceptional customer service, handling artist inquiries and troubleshooting upload, mapping, and payment issues, resulting in a 90%+ satisfaction rate.

  • Collaborated with internal teams to resolve technical issues and improve overall artist experience, leading to improved customer retention.

  • Exceeded performance goals by 90% through proactive communication and problem-solving, ensuring timely and effective issue resolution.

  • Developed strong, positive relationships with artists, helping them navigate DistroKid’s platform and maximize their success.

Avid Technology, Boston, MA
Business Generation Representative, Music & Audio
March 2021 - February 2023

  • Surpassed daily and monthly outreach goals, including calls, emails, and meetings, to build a pipeline of potential clients in the music industry.

  • Identified and cultivated partnerships with key artists and music professionals to promote Avid's flagship product, Pro Tools.

  • Assisted in content creation for marketing and social media campaigns, contributing to successful product launches and customer engagement initiatives.

  • Worked cross-functionally with sales, marketing, and product teams to ensure customer needs were met and product messaging was aligned with market trends.

WVOU, Collegeville, PA
DJ/Host
August 2016 - May 2020

  • Hosted a weekly radio show focused on promoting emerging independent artists in the Philadelphia area.

  • Conducted live interviews, creating engaging content that resonated with both listeners and featured artists.

  • Developed strong relationships within the local music community, serving as a platform for up-and-coming talent.

  • Produced and curated playlists that showcased a diverse range of genres, contributing to the station’s brand identity.

Education

Ursinus College, Collegeville, PA
Bachelor of Arts in Economics
August 2016 - May 2020

Technical Skills & Proficiencies

  • Marketing Tools: Google Analytics, CreatorIQ, Canva

  • Office Suite: Microsoft Word, Excel, PowerPoint

  • Social Media Platforms: Facebook, Instagram, Twitter, Snapchat, TikTok