DistroKid X Sway’s Universe

Project Overview:

Leading the partnership with Sway's Universe for the Overtime Freestyle Series at DistroKid, I played a role in securing a major partnership with Sway’s Universe for the highly influential Overtime Freestyle Series. This collaboration marked a significant milestone for DistroKid, allowing us to amplify our presence within the hip-hop community and expand our support for emerging talent. My primary responsibility was to negotiate and manage the signing of the contract, ensuring that DistroKid’s involvement would enhance the visibility of the series while offering meaningful benefits to both Sway’s Universe and DistroKid.

The partnership with Sway's Universe was a unique opportunity to align DistroKid with one of the most respected brands in hip-hop media, further solidifying our position as a key player in the digital music distribution space.

Key Responsibilities:
Negotiating the Partnership Contract: I was directly involved in the discussions and negotiations that led to DistroKid’s official sponsorship of the Overtime Freestyle Series. This included working closely with Sway and his team to establish the terms of the partnership, ensuring that both parties were aligned on goals, deliverables, and expectations. The contract focused on securing DistroKid’s visibility as the primary sponsor of the series, with a focus on promoting the Overtime brand, the artists involved, and DistroKid’s unique services to the broader hip-hop audience.

Artist and Brand Alignment: A key part of the contract was ensuring that DistroKid’s mission and values were aligned with Sway’s Universe and the artists participating in the series. I worked closely with the Sway’s Universe team to ensure that the promotional materials and the content we produced reflected the authenticity of the Overtime Freestyle Series while also highlighting DistroKid’s support of emerging talent. This required a deep understanding of both brands and a commitment to building a partnership that felt natural and impactful for the audience.

Ongoing Relationship Management: Post-signing, I maintained a hands-on role in ensuring the partnership continued to thrive. This included regular communication with Sway’s Universe to ensure both parties were satisfied with the results, as well as leveraging the partnership to build further opportunities for DistroKid’s involvement in future Overtime activations and hip-hop events. I also provided ongoing feedback to both the Sway’s Universe team and our internal team to optimize the campaign as it progressed.

Outcome:
The signing of the contract with Sway’s Universe proved to be a highly successful partnership for DistroKid. The collaboration positioned DistroKid at the forefront of hip-hop’s digital distribution landscape and gave us access to a broader audience of artists, fans, and industry professionals. The campaign that followed generated significant visibility for the Overtime Freestyle Series, increasing engagement across digital platforms and boosting the streaming numbers for featured artists.

The success of this partnership reinforced DistroKid’s reputation as a key player in supporting hip-hop talent and highlighted our ability to create meaningful partnerships that benefit both artists and the brand.

Skills Utilized:
Contract Negotiation & Partnership Development:
Leading discussions and successfully securing a partnership that aligned both DistroKid and Sway's Universe on shared goals.

Strategic Marketing Planning & Execution:
Overseeing the development and execution of a cross-promotional marketing campaign that aligned with the goals of the partnership.

Relationship Management & Brand Alignment:
Ensuring ongoing collaboration with Sway’s Universe and maintaining a strong partnership to drive long-term success.

Project Management & Cross-Team Coordination:
Managing the internal and external teams to ensure all elements of the campaign and partnership were executed on time and aligned with objectives.